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5SPR 5tudio 5 Showroom, featured in New Brahmin

Fashion PR News: Regan Communications Acquires 5SPR to Launch Fashion & Lifestyle Division

5SPR 5tudio 5 Showroom, featured in New Brahmin

One of the great things about having done PR Couture for over four years now is following the career trajectory of those agency CEO's who have been ardent PR Couture supporters since the early days! As such, it is incredibly exciting to announce that as of August 1,  Jessica deGuardiola will assume the role of Vice President of Regan Communications New York offices to establish and grow Regan's fashion and lifestyle division.

The 5SPR current client roster will transfer to Regan, in addition to Sarah Cox (we first profiled Sarah back in September 2010 during her initial internship with 5SPR) , who will assume the role of Account Executive. Jessica will travel back and forth between New York and Boston, where 5SPR was based.

This is the second recent acquisition for Regan Communications Group. In June, the firm acquired Barry R. Epstein Associates of Boca Raton, FL. Founded in 1984, Regan is a full service public relations firm with offices in Boston, New York, Cape Cod, Providence, Hartford and Boca Baton, FL.

 

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.