Couture Society Offers International Pre-Orders for Berlin Fashion Week

@ copenhagen fashion week
As we move toward the time when the faint flutter of interest in a product comes with multiple ways to shop it – via mass media, mobile applications, live streaming video, barcode, etc, access to runway fashion is also changing. Calling its new service the “democratization of fashion,” Couture Society has launched a pre-order service, in time for Berlin Fashion Week, that allows anyone to order favorite pieces a mere 24-48 hours after their debut.

Even more interesting is the tidbit that these pre-orders may help to ensure that the looks themselves actually be produced and that Couture Society is providing participating designers with social commerce tools, in the form of an F-commerce application. As Martin Genzler, Designer Relations, explains, “This is where we see enormous potential – after all, the fans are the ones watching the label and wanting to own these individual pieces.”

In Berlin, designers Michael Sontag, Perret Schaad, Stephan Pelger, Irene Luft, Mariusz Przybylski, certain items from the ESCADA SPORT collection and many will be available for purchase, and the service will also be made available during Copenhagen, London, Milan, New York and Paris Fashion Week.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.