Fashion PR News: 5WPR adds Amy Matto to its Fashion Division

5W Public Relations, one of the 25 largest independent PR firms in the U.S. has announced the addition of women’s wear designer Amy Matto to its fashion and retail clientele. 5WPR will execute a comprehensive integrated public relations program in order to promote Amy Matto to influential media. Key elements will include media relations, co-branding partnerships, celebrity and spokesperson integrations and special events.

Amy Matto is a trend-driven and affordable collection of feminine, flattering dresses for the modern woman produced entirely in New York’s garment district. The line is sold in 200 specialty boutique stores across the country as well as on the company’s e-commerce site.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.