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Fashion PR News: 5WPR adds Amy Matto to its Fashion Division

5W Public Relations, one of the 25 largest independent PR firms in the U.S. has announced the addition of women's wear designer Amy Matto to its fashion and retail clientele. 5WPR will execute a comprehensive integrated public relations program in order to promote Amy Matto to influential media. Key elements will include media relations, co-branding partnerships, celebrity and spokesperson integrations and special events.

Amy Matto is a trend-driven and affordable collection of feminine, flattering dresses for the modern woman produced entirely in New York's garment district. The line is sold in 200 specialty boutique stores across the country as well as on the company's e-commerce site.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at