Fashion PR News: Regan Communications Acquires 5SPR to Launch Fashion & Lifestyle Division

5SPR 5tudio 5 Showroom, featured in New Brahmin

One of the great things about having done PR Couture for over four years now is following the career trajectory of those agency CEO’s who have been ardent PR Couture supporters since the early days! As such, it is incredibly exciting to announce that as of August 1,  Jessica deGuardiola will assume the role of Vice President of Regan Communications New York offices to establish and grow Regan’s fashion and lifestyle division.

The 5SPR current client roster will transfer to Regan, in addition to Sarah Cox (we first profiled Sarah back in September 2010 during her initial internship with 5SPR) , who will assume the role of Account Executive. Jessica will travel back and forth between New York and Boston, where 5SPR was based.

This is the second recent acquisition for Regan Communications Group. In June, the firm acquired Barry R. Epstein Associates of Boca Raton, FL. Founded in 1984, Regan is a full service public relations firm with offices in Boston, New York, Cape Cod, Providence, Hartford and Boca Baton, FL.


About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.