Rue La La Founder Stephanie Brocoum Named VP of Marketing for Keds

Keds has announced Stephanie Brocoum as their new VP of Marketing, reporting directly to President Kristin Kohler Burrows. In this position, Stephanie will be oversee the general marketing efforts supporting the brand’s global wholesale and e-commerce businesses including creative, advertising in traditional, digital and new media, experiential marketing, public relations, consumer insights and customer relationship management, as well as all creative and marketing partner agency management.

One of the founder’s of Rue La La, Stephanie acted as VP of marketing for the private sale boutique site. Prior to Rue La La, she served as director of direct marketing and later senior director, marketing for, as well as held roles of increasing responsibility in operations, communications and marketing at Casual Male Retail Group. Brocoum holds a bachelor of science degree in textiles and apparel management from Cornell University.


About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.