sign up

Get a free fashion PR plan template and special offers exclusive to insiders!


Uberchic PR Bar Tended by Recent College Grads

Ishah (left) and Sharissa Launched Uberchic PR Bar in 2010

If no one else will give you a chance, why not give yourself a chance? - Uberchic PR Bar

When recent college graduates Ishah Bass and Sharissa Fedeé, with Communications degrees from Delaware State and Rutgers, respectively, looked around at the job market, they didn't find much to inspire a traditional climb up the corporate ladder. Their frustration was compounded was the lack of diversity among agency owners, a topic that has recently popped back up in the news. PR WEEK recently caught flack for not including any African-Americans in their Power List, and in March the trade pub published an article stating that "Women still make up less than half of the executive committee roles at most large PR firms and only four women lead agencies with more than $100 million in global revenue."

In response, the two friends took a risk and launched a virtual PR agency, Uberchic PR Bar, as a means to both build the kind of agency they wanted while addressing the lack of diversity among PR CEOs. The small NY firm recently celebrated it's one-year anniversary.

Both owners managed to pack in a substantial amount of industry experience while in college. Ishah interned at a local newspaper and was entertainment editor for the school newspaper at DSU (which comes in handy penning interviews for the agency blog) and Sharissa completed internships at Passion Style PR, Nessa Lee Baby, and Aros Communication. Early on in the process of creating their company, the two business partners worked with a financial adviser who helped them set up the basics of the business. Despite this, both women are keenly aware of the learning process that continues to occur, sharing that "experience has been the best teacher."

While current clientele remains small, this allows Uberchic to work closely with artists, like fashion designer Marshall Anthony and R&B singer Jared Jones that are a cultural fit for the agency.

Follow along with Ishah and Sharissa as they continue to grow on Twitter and Tumblr.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at