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Luxury Manifesto

Tommy Hilfiger Discusses Affordable Luxury & Branding

"Luxury isn't just about a product, it's about an experience, a memory, a is about choice." - Tommy Hilfiger

As part of the Luxury Manifesto series for the Waldorf Astoria Facebook page and website,  John Vanderslice, Global Head of Luxury and Lifestyle Brands for Hilton Worldwide, chats with Tommy Hilfiger about brand development, affordable luxury and maintaining authenticity.  The video isn't embeddable (gah!), but the Luxury Manifesto site provides some interesting tidbits, via video and guest blog posts, that demonstrate the Hilton's attempt to build a content strategy around thought leaders connected to all aspects of luxury including  leading restaurateur Danny Meyer and Steve Sadove, CEO of Saks 5th Avenue.

About the author: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at