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Tommy Hilfiger Discusses Affordable Luxury & Branding

August 22, 2011 1 Comment written by Crosby

“Luxury isn’t just about a product, it’s about an experience, a memory, a lifestyle…luxury is about choice.” – Tommy Hilfiger

As part of the Luxury Manifesto series for the Waldorf Astoria Facebook page and website,  John Vanderslice, Global Head of Luxury and Lifestyle Brands for Hilton Worldwide, chats with Tommy Hilfiger about brand development, affordable luxury and maintaining authenticity.  The video isn’t embeddable (gah!), but the Luxury Manifesto site provides some interesting tidbits, via video and guest blog posts, that demonstrate the Hilton’s attempt to build a content strategy around thought leaders connected to all aspects of luxury including  leading restaurateur Danny Meyer and Steve Sadove, CEO of Saks 5th Avenue.

Filed Under: Fashion Brands, News & Events, PR Couture Tagged With: ,

Fashion PR Fridays: Fashion, PR & Marketing Links 8.19.11

August 20, 2011 0 Comment written by Crosby

Forever 21 sued for copyright infringement, what else is new? (via The Cut)

In case you have been living in a cave and missed it, the full Missoni for Target look book has been released; the prints are fabulous and will revamp everything from your wardrobe to your bike rack. (via
Fashionista)


Nordstrom is opening up shop in NYC, but under a completely different alias and with
charity on its mind. (via New York Times)

Move over NYC, London is the new fashion capital of 2011. (via Telegraph)

Bloggers to watch: Street Etiquette, a fashion and style blog, is a front-runner in black style and
revolutionizing fashion blogs with candid-like photos. Check out the story and an interview
with the site’s founders, Travis Gumbs and Joshua Kissi. (story via New York Times, video
via Business of Fashion)

Style Caster and DKNY team up for creative fall marketing campaign that involves some
style-savvy New Yorkers. (via Women’s Wear Daily)

Filed Under: News & Events, PR Couture Tagged With:

Fashion Industry Professionals: Take This Fashion Marketing Survey

August 18, 2011 0 Comment written by Crosby


“We want to get a better understanding of the challenges that fashion industry professionals face when it comes to public relations and marketing their products and services,” – Sandra Gabriel, chief relationship officer at Gabriel PR.

Attention all hard-working fashion designers and industry professionals! Take a breather from being a beach-going beauty this summer (because that’s ALL you’ve been up to, right?) and take this Fashion Marketing Survey from Gabriel PR.

It’s only 10 Questions. You can do that in the time it takes to refresh your Twitter feed, right?

You’ll get a copy of the report, which will also be used to “produce Design Exposure, a fashion marketing education series to help fashion professionals learn different techniques to market and raise awareness about their brand.”

CLICK!

Filed Under: News & Events, PR Couture Tagged With:
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