Tommy Hilfiger Discusses Affordable Luxury & Branding

“Luxury isn’t just about a product, it’s about an experience, a memory, a lifestyle…luxury is about choice.” – Tommy Hilfiger

As part of the Luxury Manifesto series for the Waldorf Astoria Facebook page and website,  John Vanderslice, Global Head of Luxury and Lifestyle Brands for Hilton Worldwide, chats with Tommy Hilfiger about brand development, affordable luxury and maintaining authenticity.  The video isn’t embeddable (gah!), but the Luxury Manifesto site provides some interesting tidbits, via video and guest blog posts, that demonstrate the Hilton’s attempt to build a content strategy around thought leaders connected to all aspects of luxury including  leading restaurateur Danny Meyer and Steve Sadove, CEO of Saks 5th Avenue.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon.

A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture’s growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com