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6 Ways Designers & Brands Are Grabbing Attention This Fashion Week

Image via The Racked

So far, our favorite fashion week stunt comes courtesy "buy a pair, give a pair" vintage-inspired specs brand Warby Parker, who staged a guerrilla-style model presentation inside the New York Library yesterday.

The High Low has compiled five more intriguing MBFW fashion designer hijinks to look out for:

  • Forget waiting.  And don’t worry if your invite to Moda Operandi got lost in the mail. Catherine Malandrino, who canceled her Spring 2012 show this week, is still staging a runway presentation — albeit all with clothing that’s currently available.

  • Nicola Formichetti, who helms Thierry Mugler, is setting up Nicola’s, a pop-up shop in Soho.  The store will feature a range of the designer’s work, including Mugler pieces, designs for Lady Gaga, and (more affordably) items from his collaboration with Uniqlo.

  • Formichetti is also dipping a toe into 3D, working with a fantasy-gaming company to create an avatar of his muse (the tattooed model Zombie Boy).  Other designers testing the technology this week include Custo Barcelona and Norma Kamali.

  • Vivienne Tam is launching a yoga collection, which she’s aptly showing on yogis instead of models.  The 20 women will be making a “live sculpture garden” at Lincoln Center (where the shows are taking place).

  • It might not be high fashion, but Patagonia and eBay are making a statement by picking this particular week to announce a joint venture, the Common Threads Initiative, which encourages consumers to reduce their global footprints by not consuming.

...read the rest of the post on The High Low

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.