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The Ultimate Social Search: SEO and Share Tips Facebook

Catch up on The Ultimate Social Search!

How to increase engagement and content share on your Facebook Page

While our traditional understanding of SEO is not as easily executable on Facebook, you can help increase your presence on Facebook (i.e., findability) by considering the following tips to increase shares and engagement on Facebook posts.

Consider the CTA, or call to action, when writing Facebook status updates. What do you want your community to do when they see the content in their newsfeed? If you are looking for engagement beyond a like,  ask a question. To drive traffic on a shared link,  give them a taste of what’s to come and urge them to learn more. Take a look at how GQ uses CTA’s on Facebook:

KISS. Keep it short sweetie! Many Facebook users are scanning their newsfeed or even giving it a quick glance so their boss or teacher won’t find out! With this in mind, write posts that are one or two sentences. Recently, GUESS used this practice on their Facebook Page by asking a simple question that allows fans to share a bit about their lifestyle.

 

 

Look for trends. Pay attention to your community’s reaction to the different types of content. Over time, you can make tweaks to the content based on your findings. Keep in mind that the more users interact with your content, the more that content will be shared on Facebook and bubbled up to the top of newsfeeds. Also, using links and images will also help drive more impressions.

 

About the author: prcouture


4 Comments

  • Posted April 11, 2012 at 7:41 am | Permalink

    These are great tips on how to make the most of Facebook. When it comes to social media, I think it’s imperative that companies know their audiences and what their readers are looking for. I agree that interaction is also key. If readers aren’t engaged, they won’t stick around for long. Another important element is posting fresh, unique content on a regular basis. Readers are easily turned off when they don’t find anything new on the blogs and social media sites they visit, so businesses would be smart to invest time and money into social media, whether that means doing it in-house or contracting it out to a local PR firm.

    • Posted April 11, 2012 at 9:31 am | Permalink

      Hi Taylor,

      Thanks for your comment! Absolutely agree!

      Best,
      Crosby

  • Posted April 11, 2012 at 7:41 am | Permalink

    These are great tips on how to make the most of Facebook. When it comes to social media, I think it’s imperative that companies know their audiences and what their readers are looking for. I agree that interaction is also key. If readers aren’t engaged, they won’t stick around for long. Another important element is posting fresh, unique content on a regular basis. Readers are easily turned off when they don’t find anything new on the blogs and social media sites they visit, so businesses would be smart to invest time and money into social media, whether that means doing it in-house or contracting it out to a local PR firm.

    • Posted April 11, 2012 at 9:31 am | Permalink

      Hi Taylor,

      Thanks for your comment! Absolutely agree!

      Best,
      Crosby

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.