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Free Advice for Fashion Designers from 32 Fashion Industry Experts

While there is no one particular road to success when it comes to making it as a fashion designer, thirty-two industry experts including Miranda Almond, Fashion Editor at Vogue UK and Laura Weir, Fashion Editor at Drapers contributed their thoughts to "The Fashion Designer Guide," a free ebook edited by luxury boot designer Mark Charles. The guide includes everything from production advice to PR as is the result of 9 months of outreach via social media. Here are a few choice PR quotes, including one from me!

People love a bit of provenance, nostalgia – find out the heritage and story behind your product and tell that story. Finally make sure your branding is cohesive, never be over familiar or too bossy on the phone and don’t be sloppy. Look out for grammatical errors in emails, always have contact details on the end of press releases and never forget to pay attention to a journalist’s deadline. Get the basics right and the rest will follow. - Laura Weir, Fashion Editor, Drapers

A good fashion PR agency is proactively seeking out opportunities for you and your brand and making things happen. PR agencies can assist with brand development, photography, web presence, media relations, event management and strategic planning. Like any professional relationship, a relationship with a PR agency works best when there is mutual respect and communication. You can help your agency be more successful by moving quickly on media opportunities, providing them the assets they need and implementing their recommendations. Be sure to require tracking reports and don’t be afraid to interview multiple agencies (and their current and past clients) until you find the right fit. - Crosby Noricks, Founder & Editor, PR Couture

A new designer needs to find out if there is a gap in the market for the new product. Research can be done by conducting surveys, talking to people, scouring the Internet, visiting stores to investigate price points and competition, and new designers would benefit greatly from developing a business plan. A business plan will help put a new business into perspective as far as cash flows, staffing, competitors, short and long term goals, manufacturing, website structuring and on and on. Once a new designer has decided to move forward on a new product, they should secure intellectual property by buying every website domain iteration and secure coinciding social media: Twitter account and Facebook fan page names for instance. - Courtney Blackman, Owner/Managing Dir – Forward PR

This guide (did I mention it's free?!) is a wealth of information valuable to fashion designers as well as anyone working in fashion PR or marketing. It's particularly interested to see how editors, designers, brand strategists and PR professionals approach success.

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.