6 Ways Designers & Brands Are Grabbing Attention This Fashion Week

Image via The Racked

So far, our favorite fashion week stunt comes courtesy “buy a pair, give a pair” vintage-inspired specs brand Warby Parker, who staged a guerrilla-style model presentation inside the New York Library yesterday.

The High Low has compiled five more intriguing MBFW fashion designer hijinks to look out for:

  • Forget waiting.  And don’t worry if your invite to Moda Operandi got lost in the mail. Catherine Malandrino, who canceled her Spring 2012 show this week, is still staging a runway presentation — albeit all with clothing that’s currently available.

  • Nicola Formichetti, who helms Thierry Mugler, is setting up Nicola’s, a pop-up shop in Soho.  The store will feature a range of the designer’s work, including Mugler pieces, designs for Lady Gaga, and (more affordably) items from his collaboration with Uniqlo.

  • Formichetti is also dipping a toe into 3D, working with a fantasy-gaming company to create an avatar of his muse (the tattooed model Zombie Boy).  Other designers testing the technology this week include Custo Barcelona and Norma Kamali.

  • Vivienne Tam is launching a yoga collection, which she’s aptly showing on yogis instead of models.  The 20 women will be making a “live sculpture garden” at Lincoln Center (where the shows are taking place).

  • It might not be high fashion, but Patagonia and eBay are making a statement by picking this particular week to announce a joint venture, the Common Threads Initiative, which encourages consumers to reduce their global footprints by not consuming.

…read the rest of the post on The High Low

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.