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Fashion PR Marketing Tips

Fashion PR Fridays: Fashion, PR & Marketing Links 9.2.11

New fashion and beauty brands are popping up on Tumblr daily (hello Maybelline New York), but Ann Taylor and fashion PR agency Starworks Group aren't pleased with Tumblr's business practices (via Social Warrior, Beauty High, Mashable)

Attention footwear obsessed, Bergdorf Goodman has partnered with the popular iPhone app, Instagram, to give photo updates of their "Shoes About Town" campaign. But the fun isn't just for Bergdorf, check out the link and see how your favorite shoes can be in the spotlight. (via Fashionably Marketing)

To verify or not to verify? Fashion designers are scrambling with last minute Fashion Week planing. But when it comes to verifying accounts on Twitter,  is the little blue check ultimately worth it? (via The High Low)

Makeup company Bobbi Brown is stepping up their digital presence and launching a blog, Everything Bobbi, which goes live September 7th. (via WWD)

Madonna’s Material Girl Line is reportedly going to court next month to go head to head with another junior’s clothing brand with the same name…ooops. (via Fashionista)

Despite former words to the contrary, it would appear that teen fashion blogger Tavi Gevinson is still teaming up with editor Jane Pratt to create a new publication modeled after the famed Sassy Magazine. (via New York Times)

If attending Fashion’s Night Out next week, check out this list of special edition items, some of which are signed by your favorite designers! (via Vogue)






About the author: Kalinda Panholzer


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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at