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Fashion PR: How to Use Pinterest as an Agency and Client Tool

As an early adopter of Pinterest, it's fun to see the image pinning site begin to pique the interest of other PR professionals, as well as fashion brands. This week I shared my obsession with Pinterest in an article on Cision Navigator, along with other experts Mikinzie Stuart, founder of PR Geek Speak and digital junior account executive at Peppercom, Gini Dietrich, founder and CEO of Arment Dietrich and author of the Spin Sucks, principal Autumn Barnes Mayfield of the Mayfield Group Public RelationsSkirt PR president Adrienne Eckert Petersen and Enid Hwang, community manager of Pinterest. Quite a group!

Here's my bit:

Crosby Noricks, founder of PR Couture and director of social media at Red Door Interactive, thinks Pinterest is great for internal collaboration and campaign ideas.

“It’s a good way to show an aesthetic vision,” she said. “Instead of explaining your vision with words you can create a board and pin photos that illustrate your vision. Then, you can show clients and co-workers. It definitely got my office interested.”

Depending on the client’s goals, Noricks says, it offers a lot of potential. Those in the décor, lifestyle, fitness, fashion, jewelry and even home-building fields may find it useful as a collaborative tool or to create inspiration for branding.

Check out the rest of the article "Pinning for PR,"  and let me know what you think!

About the author: prcouture


4 Comments

  • Posted October 28, 2011 at 8:53 am | Permalink

    This week I shared my obsession with Pinterest in an article on  cision naviqator .
    http://www.bestmonclercoats.com/

  • Posted June 3, 2012 at 10:13 pm | Permalink

    Totally loving Pinterest at the moment, it’s so fresh and current all the time. It’s definitely a great way to visually share your brand.

  • Claire Hassel
    Posted October 23, 2012 at 3:18 pm | Permalink

    Pinterest is definitely great for all of these reasons, and it such a great marketing tool for companies. There have been countless times where I’ve seen something interesting on Pinterest and have ventured outside of the website to the company’s site, and in some instances purchased from those companies.

  • Anne Marie
    Posted February 2, 2013 at 1:08 pm | Permalink

    I am an avid Pinterest user, as I think it is an excellent website for sharing images, learning new recipes, learning about new trends, and much more. However, I only use my Pinterest for personal use, not for anything school or business related. I must disagree with the comment within the article, made by Mikinzie Stuart, which states that Pinterest is popular essentially because it is different than any other social media websites. I think that Pinterest’s biggest and most similar competitor is Instagram, a similar social media website which allows users to share images. In the future, both of these websites will have to develop new features that will make them stand out and continue to appeal to users. I think that Pinterest is a great website, yet I think there are other social media websites that better facilitate networking as well as image sharing among users.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.