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5 free digital tools for fashion PR professionals

PR Tooklit: 5 Free Digital Tools Fashion PR Pros Need

We're on the go, doing a million things a minute and trying to stay ahead of the the avalanche of news and information overwhelming our streams, feeds and inbox. Tatiana Read of Knot PR shared several of her favorite cloud apps and digital fashion PR tools previously, and here are five more freebies to stay on top:

Find Creative Commons Images with Compfight

Working on a blog post or presentation and need a creative commons image fast? Forget mining through Flickr - head to Compfight instead. This search engine is a flickr search tool that allows you to filter by license and serves up related images fast. If you decide to go the stock imagery route - Compfight will show you images from Shutterstock as well.

Find out the top stories friends are sharing with Summify

Not everyone can stay glued to their laptop or phone constantly reading Facebook and Twitter. With Summify, you get a daily summary of the top stories friends have shared through social media. It's a great way to make sure you don't miss out on the next big thing! You can also share your Summify profile through your social networks to extend the reach of these stories!

Resize hi-res images quickly with Shrink Photos

Did your client sent you enormous images that you need to send to an editor, like yesterday? Forget opening up photoshop you iPhoto and use Shrink Photos instead. It's not pretty, but it gets the job done!

Create Digital Lookbooks instantly with Issuu

Stop attaching lookbooks as cumbersome PDF's or even sending a link and expecting editors and bloggers to download a cumbersome PDF to their desktop! Take your final lookbook file and upload it to Issuu for a magazine-style experience that clients love! Even better, you can embed the lookbook on Facebook, your website and share it through to social media!

Get Pitch Inspiration from the Street with Chicfeed

Chicfeed is a simple app provides a slideshow of images pulled from the top street style blogs and can be great fodder for a trend-inspired pitch, plus it's the perfect way to pass the time while standing in the Fed-ex line!

What tools and apps do you use on a daily basis?

Photo Credit: loungerie

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Comment

  • Posted December 8, 2011 at 3:57 pm | Permalink

    Here is a quality free online tool also. Online image resize utility to resize pictures or photos and images quickly for free. Resize jpg, png or gif pictures and Digital Photos. Resize photos before posting them on your MySpace, Xanga, Facebook, and blog !

    With our Online Picture Resizer high quality engine, you may resize, crop and rotate images, apply Text-Over-Image or effects such as grayscale, sepia and invert.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at