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Fashion PR Marketing Tips

Fashion PR Fridays: Fashion, PR & Marketing Links 10.14.11

French brand Hermès expands its horizons and makes a line of luxury saris. The prints and colors are beautiful and might tempt you to pick one up whether you need it or not. (via The High Low)

The Liz Claiborne brand is sold to JC Penny for $267.5 million, but it makes one wonder what is to happen to this iconic brand? (via Fashionista)

Alexa Chung is going to be back on TV! Her older show, It's On With Alexa Chung, was canceled but reports are saying that she will host a new fashion reality show made out to be a new Project Runway. (via Style Caster)

J. Crew names Diego Scotti, previously executive creative director at Vogue, as its new head of marketing. (via Women's Wear Daily)

The classic novel, The Great Gatsby, is being turned into a film and the stars are going to be decked out in Tiffany and Co.'s exclusive designs for the movie. (via



About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at