Fashion PR Fridays: Fashion, PR & Marketing Links 10.28.11

After the big reveal (see above), DKNY follows up with its Notes on A City blog getting its own Tumblr, to be updated 4x a day (via Twitter)

Lippe Taylor shares a recap from the Council of PR Firms Critical Issues Forum titled “Social Revolution; Are you Mobilizing Communities or Just a Voice in the Crowd?” (via Lippe Taylor)

Future fashion hopefuls gathered at Teen Vogue University in NYC to gleam advice from Michael Kors and Alexander Wang, Teen Vogue editor Amy Astley, Aliza Licht (DKNY) and Susan Kroger (Modcloth) (via NYT)

Planning a website overhaul? Don’t miss 5 Things Every PR Agency Website Should Include (via Mediabistro)

“We found that in the real world, social content exposure – by itself and more broadly when combined with other types of media exposure such as out-of-home, PR or TV ads – is linked with 2-7x higher likelihood of consumption and actual spend increases.” Get the report. (via Ogilvy)

Looking for some Tokyo fashion designers to watch? Susie’s got what you neeeeeddd (via Style Bubble)




About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.