How to Use Pinterest as an Agency and Client Tool

As an early adopter of Pinterest, it’s fun to see the image pinning site begin to pique the interest of other PR professionals, as well as fashion brands. This week I shared my obsession with Pinterest in an article on Cision Navigator, along with other experts Mikinzie Stuart, founder of PR Geek Speak and digital junior account executive at Peppercom, Gini Dietrich, founder and CEO of Arment Dietrich and author of the Spin Sucks, principal Autumn Barnes Mayfield of the Mayfield Group Public RelationsSkirt PR president Adrienne Eckert Petersen and Enid Hwang, community manager of Pinterest. Quite a group!

Here’s my bit:

Crosby Noricks, founder of PR Couture and director of social media at Red Door Interactive, thinks Pinterest is great for internal collaboration and campaign ideas.

“It’s a good way to show an aesthetic vision,” she said. “Instead of explaining your vision with words you can create a board and pin photos that illustrate your vision. Then, you can show clients and co-workers. It definitely got my office interested.”

Depending on the client’s goals, Noricks says, it offers a lot of potential. Those in the décor, lifestyle, fitness, fashion, jewelry and even home-building fields may find it useful as a collaborative tool or to create inspiration for branding.

Check out the rest of the article “Pinning for PR,”  and let me know what you think!

Photo Credit: Pink Sherbet Photography

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.