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Inside Scoop: Cameo PR’s Dreamy Decor on Madison Ave

Welcome to Inside Scoop, where we take a virtual tour through some of our favorite fashion PR and marketing agency workspaces!

About Cameo PR

Cameo PR is a boutique public relations agency specializing in emerging accessories designers and brands. Based in New York City, the agency was started by Malorie Kaye in 2008. The agency’s cozy yet decidedly glamorous space was recently photographed by Nichole Loiacono of Parlour Home and profiled in Adore Magazine.

As publicists we are constantly inviting others in to our space.  Designers, editors, stylists, writers…we hold press previews and meetings, invite guests for coffee or cocktails, our work is non-stop and so is theirs. We needed a place that was inviting, accommodating and makes everyone feel like they’re right at home. – Malorie Kaye

What inspired the space and decor?

The overall vision began with the idea of re-creating a living room within our office.  I always found that when a space is cozy and inviting, it not only puts a smile on your guest’s faces but entices them to stick around for a while. Our philosophy has always been “the more the merrier,” simply because having others around makes work so much fun! I’ve always had a very distinct style, I knew it needed to be just the right amount of glamour, polish and a touch of whimsical dreaminess which perfectly matches our logo & aesthetic.  In my mind, the only way to accomplish that is through a mix of vintage and modern and a juxtaposition of soft feminine colors and bold black and white accents, so that’s exactly what we did.

The plush rug, the comfy velvet couch, the chandelier, every piece reminds me of a girl’s dream home which makes me want to stay forever…that was the plan and we hope everyone who joins us feels the same. Each shelf takes our clients’ artistry to another level, not only are we displaying gorgeous jewelry, bags and shoes but we’re turning them in to key elements of decor that transform our space.We worked with an unbelievably talented designer, Nichole Loiacono of Parlour Home, who brought our ideas to life and added  important finishing touches to really personalize the space to the Cameo PR brand.

How does the space reflect Cameo PR?

When you walk in to a really pretty space you instantly feel calm.  Both the Fashion and PR industries can be intense and overwhelming, I wanted to create an atmosphere that conveyed the opposite of that, a place where clients, editors and employees would feel comfortable and relaxed, a kind of zen, even if just for a few minutes.  We are an intimate company in a very image-driven industry so it was essential that our office matched our personality as a team and a brand and that it represented each of our clients in an incredible way.

I think when you look at the office, whether as a whole or each individual detail, you really just see pretty, which is what the whole industry is about, exuding beauty.  Personal touches made all the difference too, our hand drawn logo was done by one of our talented clients, Jess Rizzuti, and truly became a one-of-a-kind piece of art, prominently displayed above the couch!

Visit Cameo PR in NYC at:
167 Madison Ave, Suite 205
New York, NY 10016

 

bike

5 Free Digital Tools No Fashion PR Should Be Without

We’re on the go, doing a million things a minute and trying to stay ahead of the the avalanche of news and information overwhelming our streams, feeds and inbox. Tatiana Read of Knot PR shared several of her favorite cloud apps and digital fashion PR tools previously, and here are five more freebies to stay on top:

Find Creative Commons Images with Compfight

Working on a blog post or presentation and need a creative commons image fast? Forget mining through Flickr – head to Compfight instead. This search engine is a flickr search tool that allows you to filter by license and serves up related images fast. If you decide to go the stock imagery route – Compfight will show you images from Shutterstock as well.

Find out the top stories friends are sharing with Summify

Not everyone can stay glued to their laptop or phone constantly reading Facebook and Twitter. With Summify, you get a daily summary of the top stories friends have shared through social media. It’s a great way to make sure you don’t miss out on the next big thing! You can also share your Summify profile through your social networks to extend the reach of these stories!

Resize hi-res images quickly with Shrink Photos

Did your client sent you enormous images that you need to send to an editor, like yesterday? Forget opening up photoshop you iPhoto and use Shrink Photos instead. It’s not pretty, but it gets the job done!

Create Digital Lookbooks instantly with Issuu

Stop attaching lookbooks as cumbersome PDF’s or even sending a link and expecting editors and bloggers to download a cumbersome PDF to their desktop! Take your final lookbook file and upload it to Issuu for a magazine-style experience that clients love! Even better, you can embed the lookbook on Facebook, your website and share it through to social media!

Get Pitch Inspiration from the Street with Chicfeed

Chicfeed is a simple app provides a slideshow of images pulled from the top street style blogs and can be great fodder for a trend-inspired pitch, plus it’s the perfect way to pass the time while standing in the Fed-ex line!

What tools and apps do you use on a daily basis?

 

 

brpr group office

Inside Scoop: The brpr Group’s Minimalist Miami Digs

Welcome to the first installment of Inside Scoop, where we take a virtual tour through some of our favorite fashion PR and marketing agency workspaces!

About The brpr Group

The brpr Group bills themselves as a Creative Social Media Agency. You may remember our previous coverage of Eva Longoria’s behind-the-scenes digital video content, conceived of  Chief Creative Director and co-founder of BRPR Gerard Bush, who is also Haute Living’s Creative Director Contributor.

The agency and was recently mentioned in the New York Times for landing Hard Rock Vodka and received ample coverage of client Bal Harbor’s now notorious Fashion’s Night Out party, wherein the “Klout Lounge” could only be accessed by those with Klout scores over 40.

We want anyone that visits our office to understand exactly who we are from the second they walk in.

brpr also just moved into an amazing new office space. Below, Gerard takes us on a walkthrough:

What inspired the space and decor?

Beauty and minimalism serve as the central theme. We do not subscribe to the creative agency template with foosball table, dart board; typical mainstays that one would expect. Instead built an environment that truly spurs creative thought.

We have three custom built 8×8 foot blonde pine wood tables built with dome lights in the center of each one, 25foot ceilings with a 16foot sheer white curtain that divides our “last supper” conference table from the common area of the space.

We have a giant speaker box (it actually plays music) from artist Adrian Sonni, and showcase works from Canadian artist Elisabetta Fantone and photographer Ivan Nava. There are no walls in our office, in an effort to invite collaboration from all team members regardless of specialty.

brpr social media agency

How does the space reflect BRPR values?

Everything is personal. We created a signature scent that blows in from the air-con system and a large portrait of my boxer Cooper hangs proudly above the bright orange couch (her twitter handle is @agirlnamedcooper and I think she is up to 500 followers by now!).

We are an agency that prides ourselves on creating stunning visuals. We take our environment very seriously because it is reflection of the agency’s personality. We have a motto at The brpr Group “the way you do anything is the way you do everything.” Our office is a visual indicator of the type of attention to detail and substance clients get when we choose to work together.

Visit The brpr Group on Twitter and in Miami at
4141 NE 2nd Ave
Miami , FL 33137