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Fashion PR Fridays: Fashion, PR & Marketing Links 11.25.11

Vogue's former accessories editor, Filipa Fino, has started Fino File, an online magazine based off of fashion blogging but with a more concentrated view. (via The Cut Blog)

A huge part of the fashion industry is male consumers but much of the time they are overlooked. Here are 5 fashion industry brands that market their media to a more masculine crowd. (via The High Low)

Michael Kors launched a new Facebook campaign called "Bag Alert" that features some of the brand's best styles complete with a contest for fans looking to snag a bag of their own. (via Fashionably Marketing)

It has been said that the economy predicts hemlines and heel height, but social media may be proving that the popular saying is false. (via New York Times)

Dolce and Gabbana are among several defendants set to go to court over alleged tax evasion claims that total over €416 million...now that would have been one big shopping spree! (via Telegraph)

It is Black Friday which marks the beginning of the holiday shopping frenzy and these tech toys will make holiday shopping that much easier. (via The High Low)

One Comment

  • Eharpster
    Posted November 28, 2011 at 1:15 am | Permalink

    I love the idea behind Michael Kors’ “Bag Alert” campaign! Not only is it a great way for the brand to get more into the social media scene but it’s also a really fun way for the consumers and fans to get involved. Great marketing strategy! 

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.