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Fashion PR Marketing Tips

Fashion PR Fridays: Fashion, PR & Marketing Links 11.18.11

Men and Women both love fashion but consume it in completely different ways. Companies such as Coach and Net-a-porter are starting to distinguish those differences and doing a bang up job offering social media outlets that cater to those seperate needs. (via Women's Wear Daily)

Check out this interview with John Tiffany! He worked with the "Fashion Fairy Godmother", Eleanor Lambert, who pretty much invented Fashion PR (yah, no big deal or anything). (via Fashion School Daily)

Google+ is the supposed new Facebook, but the presence online is lagging behind. Over 60% of brands have created pages but no one is following them, why?

The blogger world is about to receive an update from West coast company iFabbo. By creating badges for bloggers, it creates a more standardized system and makes following FTC regulations that much easier. (via SF Indie Fashion)

It isn't every day that someone is mistaken as the opposite gender, but even more rare to be so attractive that say a young man is catcalled by a straight man walking down the streets of NYC. Model Andrej Pejic has run into this issue, but embraces it and looks stunning styled as a woman on the most recent cover of Out magazine. (via The Cut Blog)

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Comment

  • Eharpster
    Posted November 21, 2011 at 1:02 am | Permalink

    That interview with John Tiffany was great. I especially liked when he described the difference between fashion PR now compared to the start of it with Eleanor Lambert. It’s so true…and it sort of puts a new perspective on it for people who have only known “today’s” fashion PR.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at