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Monthly Archives: November 2011


4 Steps to Better Fashion PR Storytelling

All PR practitioners work hard and can relate to those “top 10 ways you know you work in PR” jokes. We all have goals that focus on getting clients and brands recognized and establishing relationships with the media and client audiences. However, unless you work in fashion PR, most PR agencies won’t have a style closet, interns busily stuff gift… More

Fashion PR Fridays: Fashion, PR & Marketing Links 11.25.11

Vogue’s former accessories editor, Filipa Fino, has started Fino File, an online magazine based off of fashion blogging but with a more concentrated view. (via The Cut Blog) A huge part of the fashion industry is male consumers but much of the time they are overlooked. Here are 5 fashion industry brands that market their media to a more masculine… More

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Twitter Scholarship Contest: Gobble up $2500 for Fashion School

What are you up to this Thanksgiving weekend? is a fashion search engine that launched in July. To celebrate, the site is offering a $2,500 scholarship to a college student or graduating high school student for the Spring Summer 2012 term. Applicants must be majoring (or declaring a major) in Fashion Design, Fashion Marketing and Merchandising, or Retail Management…. More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at