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Monthly Archives: November 2011

bjorg

4 Steps to Better Fashion PR Storytelling

All PR practitioners work hard and can relate to those “top 10 ways you know you work in PR” jokes. We all have goals that focus on getting clients and brands recognized and establishing relationships with the media and client audiences. However, unless you work in fashion PR, most PR agencies won’t have a style closet, interns busily stuff gift… More

bjorg

4 Steps to Better Fashion PR Storytelling

All PR practitioners work hard and can relate to those “top 10 ways you know you work in PR” jokes. We all have goals that focus on getting clients and brands recognized and establishing relationships with the media and client audiences. However, unless you work in fashion PR, most PR agencies won’t have a style closet, interns busily stuff gift… More

Fashion PR Fridays: Fashion, PR & Marketing Links 11.25.11

Vogue’s former accessories editor, Filipa Fino, has started Fino File, an online magazine based off of fashion blogging but with a more concentrated view. (via The Cut Blog) A huge part of the fashion industry is male consumers but much of the time they are overlooked. Here are 5 fashion industry brands that market their media to a more masculine… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.