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PRSA Seeks Out New Definition for PR, Deadline Dec. 2

The definition of “public relations” is receiving a makeover.

Public Relations Defined is a collaborative, industry-wide effort led by the Public Relations Society of America in conjunction with various professional PR organizations. The goal is to provide a modern definition for the new era of PR and industry professionals are invited to share their perspective on what defines "public relations.”

We’re letting you know about it here so that you can get involved in the conversation from a fashion PR perspective. As cutting-edge as the fashion industry is, we should definitely have a voice in defining: “What is PR?”

Admittedly, PR varies between industries (fashion, entertainment, celebrity, government, corporate, non-profit, etc.), however, we all recognize the changing face of PR with the introduction of social media and various digital tools that allow us to engage with the media and consumers alike.

From landing editorial spreads to featured business profiles, how would you define public relations?

You can submit your definition here until Friday, Dec. 2, 2011 and voting for the updated, modern definition will begin in early December on the PRSA website.

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About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at