PRSA Seeks Out New Definition for PR, Deadline Dec. 2

The definition of “public relations” is receiving a makeover.

Public Relations Defined is a collaborative, industry-wide effort led by the Public Relations Society of America in conjunction with various professional PR organizations. The goal is to provide a modern definition for the new era of PR and industry professionals are invited to share their perspective on what defines “public relations.”

We’re letting you know about it here so that you can get involved in the conversation from a fashion PR perspective. As cutting-edge as the fashion industry is, we should definitely have a voice in defining: “What is PR?”

Admittedly, PR varies between industries (fashion, entertainment, celebrity, government, corporate, non-profit, etc.), however, we all recognize the changing face of PR with the introduction of social media and various digital tools that allow us to engage with the media and consumers alike.

From landing editorial spreads to featured business profiles, how would you define public relations?

You can submit your definition here until Friday, Dec. 2, 2011 and voting for the updated, modern definition will begin in early December on the PRSA website.

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.