The Apreció Foundation is a Chicago non-profit that funs mentoring, academic assistance, and scholarship programs for high-potential, low-income women in Chicago Public High Schools.
On December 14, Apreció will celebrate the launch of Hasana Inc., a commerce-driven initiative to raise money for the Apareció Foundation's scholarship and mentor program. 100% of profits, after cost, directly benefits the Foundation. There will be two events - a mobile app launch party at W Hotel in Chicago (the Hasana app will allow shoppers to tag and share finds through social media), and launch party in New York City at the Merchant's Square Building in TriBeca for the eCommerce site. Participating jewelry, accessories, fashion and shoe designers will be showcasing their wares, and each location will feature special guest bloggers and DJs with live UStream Coverage.
Inspired by the mission of Apreció to provide opportunities for young women to become leaders, to think critically, and to increase their skills and confidence so they are able to make positive, high impact changes in their lives, PR Couture has signed on as a media/blog sponsor. Intern Kalinda Panzholer will be on hand in TriBeca live-tweeting from the event - so look for her initials [KP] on the Twitter account that evening. Other sponsors include Guest of a Guest in Chicago and Gotham Magazine.
We'd love to see you on Wednesday and please help get the word out about these two great events!