Please Support Former PR Couture Writer Lauren Scruggs

It’s not every day you wake up to a People.com story and actually know the person being written about. On the first Saturday in December, Lauren lost her left hand and suffered severe facial injuries after she accidentally walked into a spinning airplane propeller. According to the major media outlets that have picked up the story, she is able to smile and eat a bit. Doctors remain concerned she might still lose her left eye, but are pleased with the healing of her facial nerves.

Lauren wrote for PR Couture for years, handling our Getting In series. She wrote her last article for us just last month in order to focus full time on her new online magazine, Lolo. To get an idea of how awesome this girl is, upon seeing her face for the first time, responded “it’s not that bad.”

Our thoughts are with Lauren and her family as she recovers. There is a fund set up to help with medical bills, and I know Lauren would appreciate you keeping her in your thoughts and sharing your support on her fundraising page.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.