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Monthly Archives: January 2012

How to do Award Show Fashion PR

Fashion PR: Three Ways to Make the Most of Celebrity Style During Award Show Season

By Liz Anthony, President, Mariposa Communications Any recent Hollywood event can be the catalyst for a PR frenzy– if a celebrity is wearing it, rest assured that anything framed as similar has clear pitch potential, and, if positioned correctly, will sell remarkably well. Now that award season is upon us, take heed of the following tips to be sure you… More

Fashion PR Marketing Tips

[Sponsored by Meinto: Saving Local Fashion] Fashion PR Fridays: Fashion, PR & Marketing Links 1.27.12

This post is brought to you by Meinto, an online marketplace that unites a network of more than 795 independently owned boutiques! Established in Denmark in 2008, Meinto recently opened shop in the United States in 2011 after a successful run in Denmark, Sweden and Norway.  Meinto offers specialty mom-and-pop fashion businesses an instant global platform through an integrated presence… More

Fashion PR Marketing Tips

[Sponsored by Meinto: Saving Local Fashion] Fashion PR Fridays: Fashion, PR & Marketing Links 1.27.12

This post is brought to you by Meinto, an online marketplace that unites a network of more than 795 independently owned boutiques! Established in Denmark in 2008, Meinto recently opened shop in the United States in 2011 after a successful run in Denmark, Sweden and Norway.  Meinto offers specialty mom-and-pop fashion businesses an instant global platform through an integrated presence… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.