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Monthly Archives: January 2012

How to do Award Show Fashion PR

3 Fashion Editor Tips to Make the Most of Celebrity Style During Award Show Season

By Liz Anthony, President, Mariposa Communications Any recent Hollywood event can be the catalyst for a PR frenzy– if a celebrity is wearing it, rest assured that anything framed as similar has clear pitch potential, and, if positioned correctly, will sell remarkably well. Now that award season is upon us, take heed of the following tips to be sure you… More

Fashion PR Marketing Tips

[Sponsored by Meinto: Saving Local Fashion] Fashion PR Fridays: Fashion, PR & Marketing Links 1.27.12

This post is brought to you by Meinto, an online marketplace that unites a network of more than 795 independently owned boutiques! Established in Denmark in 2008, Meinto recently opened shop in the United States in 2011 after a successful run in Denmark, Sweden and Norway.  Meinto offers specialty mom-and-pop fashion businesses an instant global platform through an integrated presence… More

Jennine Jacob, Coveted Media

IFB Founder Jennine Jacob on Brand/Fashion Bloggers Relationships, Learning from PR (and how DO you pronounce Aliza Licht's Last Name?)

This morning I had the unusual pleasure of sitting down across coasts, coffee in hand, to check in with Jennine Jacob, aka The Coveted, aka founder of Independent Fashion Bloggers (IFB) aka the beauty and the brains behind the most impactful community ever created to support, advise and nurture fashion bloggers who are serious about blogging for business. On February… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at