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Fashion Week PR: KCD Introduces Digital Fashion Shows for Press, Buyers

We are fashion purists and we believe in the runway show. This online experience will replicate the pureness of a live runway show, the only thing this doesn’t give you is the glass of champagne. Bring your own. - Ed Filipowski, KCD Co-President

So many shows...so little time! This season,leading fashion PR and production agency KCD Digital will provide a virtual solution to the over-scheduling woes plaguing press and buyers during February New York Fashion Week. The platform, developed in partnership with King & Partners, a NYC-based digital agency, is available at www.digitalfashionshows.com, (currently not much to see  - hopefully they will make full use of the landing page soon!) and will allow invited guests  to watch a pre-taped show at a specific time.

However, the platform is more than just a private viewing of the fashion show itself, KCD has aimed to provide press and buyers with all the pertinent information they need about each look, including run of show information, photographs of each look providing front, back and detail shots of shoes, jewelry and accessories, as well as hair make-up and product particulars for beauty stories.

Viewers can save favorites, easily access bio and credit information and even watch behind-the-scenes videos with designers. For bloggers and online publications, show videos are embeddable and downloadable.

While access to this level of show information is phenomenal, I hope that press, including bloggers, use the KCD prepared content to supplement posts, rather than simply pasting in PR approved content, ensuring that there is a diversity of perspectives and unique content filling up our feeds this season!

Prabal Gurung’s inaugural lCB collection for Onward Kashiyama will kick off the new platform, airing on Wednesday, February 15th at 11:30 a.m.

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About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.