[Sponsored by Meinto: Saving Local Fashion] Fashion PR Fridays: Fashion, PR & Marketing Links 1.27.12

This post is brought to you by Meinto, an online marketplace that unites a network of more than 795 independently owned boutiques! Established in Denmark in 2008, Meinto recently opened shop in the United States in 2011 after a successful run in Denmark, Sweden and Norway. Meinto offers specialty mom-and-pop fashion businesses an instant global platform through an integrated presence on its website and social media for a small fee. Snap a picture and send it to the Meinto Facebook fan page and qualify to win a $100 Meinto gift card. For more information visit www.meinto.com

Forget the Oscars, the nominations for MyHabit.com’s Blog Lovin’ Awards are in! The fierce competition features fashion standouts such as The Man Repeller, Bryan Boy, WWD, and Olivia Palermo. (via Fashionista)

Rihanna is now going to balance hosting a competitive fashion television show along with keeping up with a booming musical career. The topic of the show? Finding the next big thing in new designers for celebrities and musicians of course. (via The Cut Blog)

The Row, the Olsen twin’s fashion brand, has been seen on celebrities and high fashion runways and is making a bold new move to try and up their business. (via Huffington Post Style)

The third annual Fashion 2.0 awards are upon us, voting ends February 7th so there is still time to get your word out. Can’t make it to the actual awards ceremony? No need to fret, the awards ceremony will also be streamed and Tweeted live from the event. (via Style Coalition)

Don’t be left out of the craziness that is Spring Couture! Catch up on all the risk taking high-fashion shows, and who knows you may be inspired to try something new in your everyday wardrobe. Alexis Mabille style headdresses anyone? (via Women’s Wear Daily)

Instagram is one of the hottest iPhone apps on the market so it is no wonder it is drawing the attention of the movers and shakers of the fashion industry looking to gain a competitive edge. However, there are three brands who take this involvement a step beyond their fellow stylish counterparts. (via Fashionably Marketing)

Media relations can be difficult but if you can master it, it can make pitching and getting an actual response a whole lot easier. Take a hint from NYC PR Girls and do your research! (via NYC PR Girls)

The new year is in full swing and that means more applications and innovations, check out these three digital story telling apps that are sure to be a hit. (via web distortion)

What does it take to get to the top of the Fashion PR heap? Read these testimonials and experiences of 10 butt-kicking PR Power Girls and find out what it takes to live the life of a PR Girl. (via Style Caster)

Conferences can be a combination of many things including informative, overwhelming and fun. To get the most out of your experience it is best to come with a plan and conquer. Erin Loechner recaps her experiences at Alt Summit and gives great tips for attending your next conference! (via Design for Mankind)