Cameo PR Kicks off 2012 with Three New Clients

Cameo PR, a New-York based boutique public-relations agency specializing in emerging accessories designers and brands, has retained three new clients, handbag label Yiliy, footwear brand LAYLAJOY COLLECTION and jewelry designer Lauren Wimmer.

Olive Messenger Bag, Yiliy


Spanning a full assortment from small cross body bags and evening clutches to everyday satchels and practical totes, Yiliy’s supple leather bags all embody one clear vision: an ability to embrace functionality while focusing on the perfect juxtaposition between refined beauty, classic femininity and chicpoise. Brought to life in NYC with the finest Italian and South American leathers.

Leopard Print Flats, LALAJOY

Layla-joy Williams launched her inaugural namesake collection in 2011, after more than 10 years in the footwear design industry. LAYLAJOY offers a variety of sandals, flats, pumps and boots to accompany women through each memorable moment.

Desdemona Necklace, Lauren Wimmer

Lauren Wimmer draws inspiration from her background in the Classics and Fine Arts: themes ranging from the coral “corno” dangling from the neck of a Christ child, to the fragments encircling the preserved bodies buried beneath the ash of Mount Vesuvius, to the bone necklace of a Kahlo self portrait reminiscent of a tribal ornament. Lauren strives to create jewelry that inspires the same reflections in its wearers.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.