Fashion PR Fridays: Fashion, PR & Marketing Links 1.13.12

Fab.com, a two year old internet started up, has acquired FashionStake in order to incorporate the hundreds of independent designers that the company has developed relations with. The site already has close to 2 million members and is still growing in popularity. (via Mashable)

The social media and fashion worlds go hand in hand these days, but what platforms are going to be the hits of the new year? (via The High Low)

Polyvore and Covergirl have teamed up to offer a live stream of four up and coming FIT graduate’s collections during Mercedes Benz Fashion Week. (via WWD blog)

The upcoming elections just got a style update. Now one can purchase exclusive campaign clothing and accessories designed by popular names such as Thankoon, Marc Jacobs, and Tory Burch that all benefit Obama’s re-election campaign. (via Fashionista)

Glee star Lea Michele replaces former singing star Vanessa Hudgens as the face of Kohl’s junior line, Candie’s. (via The Cut Blog)

Kim France, Lucky Magazine’s former editor of ten years, has returned to the fashion world and become a curator of online shopping site OpenSky as well as started her own blog, “Girls of a Certain Age.” (via WWD)

 

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.