KCD Introduces Digital Fashion Shows for Press, Buyers

We are fashion purists and we believe in the runway show. This online experience will replicate the pureness of a live runway show, the only thing this doesn’t give you is the glass of champagne. Bring your own. – Ed Filipowski, KCD Co-President

So many shows…so little time! This season,leading fashion PR and production agency KCD Digital will provide a virtual solution to the over-scheduling woes plaguing press and buyers during February New York Fashion Week. The platform, developed in partnership with King & Partners, a NYC-based digital agency, is available at www.digitalfashionshows.com, (currently not much to see  – hopefully they will make full use of the landing page soon!) and will allow invited guests  to watch a pre-taped show at a specific time.

However, the platform is more than just a private viewing of the fashion show itself, KCD has aimed to provide press and buyers with all the pertinent information they need about each look, including run of show information, photographs of each look providing front, back and detail shots of shoes, jewelry and accessories, as well as hair make-up and product particulars for beauty stories.

Viewers can save favorites, easily access bio and credit information and even watch behind-the-scenes videos with designers. For bloggers and online publications, show videos are embeddable and downloadable.

While access to this level of show information is phenomenal, I hope that press, including bloggers, use the KCD prepared content to supplement posts, rather than simply pasting in PR approved content, ensuring that there is a diversity of perspectives and unique content filling up our feeds this season!

Prabal Gurung’s inaugural lCB collection for Onward Kashiyama will kick off the new platform, airing on Wednesday, February 15th at 11:30 a.m.

Image Source

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.