We are fashion purists and we believe in the runway show. This online experience will replicate the pureness of a live runway show, the only thing this doesn’t give you is the glass of champagne. Bring your own. – Ed Filipowski, KCD Co-President
So many shows…so little time! This season,leading fashion PR and production agency KCD Digital will provide a virtual solution to the over-scheduling woes plaguing press and buyers during February New York Fashion Week. The platform, developed in partnership with King & Partners, a NYC-based digital agency, is available at www.digitalfashionshows.com, (currently not much to see – hopefully they will make full use of the landing page soon!) and will allow invited guests to watch a pre-taped show at a specific time.
However, the platform is more than just a private viewing of the fashion show itself, KCD has aimed to provide press and buyers with all the pertinent information they need about each look, including run of show information, photographs of each look providing front, back and detail shots of shoes, jewelry and accessories, as well as hair make-up and product particulars for beauty stories.
Viewers can save favorites, easily access bio and credit information and even watch behind-the-scenes videos with designers. For bloggers and online publications, show videos are embeddable and downloadable.
While access to this level of show information is phenomenal, I hope that press, including bloggers, use the KCD prepared content to supplement posts, rather than simply pasting in PR approved content, ensuring that there is a diversity of perspectives and unique content filling up our feeds this season!
Prabal Gurung’s inaugural lCB collection for Onward Kashiyama will kick off the new platform, airing on Wednesday, February 15th at 11:30 a.m.