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Monthly Archives: February 2012

02.29.12 by prcouture // Filed under Fashion Brands, PR Interviews, Social Media, Tips & Strategy
TiBI 2012

Fashion PR Trends: How Tibi Manages Social Media and Works with Bloggers

By Crissie Fuller for IFB We chatted with Liz Walker the Directer of Public Relations at Tibi. We love Tibi – for many reasons - but most of all because of how they have embraced the blogging community. At what point in your marketing strategy do you incorporate Social Media – is it considered from the beginning, or do you find ways… More

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02.28.12 by Dara // Filed under PR Couture, Social Media, Tips & Strategy
snappette rebecca minkoff fashion week

Fashion PR: How 5 Fashion iPhone Apps Engaged Influencers During NYFW

It goes without saying that apps like Style.com, Hootsuite, Instagram and Pinterest are the go-to apps for every well-heeled fashion publicist. However, here are five up-and-coming apps that are also enhancing the fashion week experience for both PR insiders and the fashion-obsessed. Fashion Photo Sharing Apps 1. Snapette Founded by Harvard grads, Snapette enables fashion-savvy women to discover and share… More

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02.27.12 by Crosby // Filed under Featured, News & Events, PR Couture, Press Coverage
fashion PR book

PR Couture Book: The Ultimate Fashion PR Career Guide

OMG! I wrote a book. Well, the truer story is that I wrote a book, and then I spent months in the worst formatting battle of girl vs MS Word this side of the Mississippi, but that is a tale to be told over wine, not WordPress. Welcome to the internet, book! Ready to Launch: The PR Couture Guide to… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.