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Monthly Archives: February 2012

TiBI 2012

Fashion PR Trends: How Tibi Manages Social Media and Works with Bloggers

By Crissie Fuller for IFB We chatted with Liz Walker the Directer of Public Relations at Tibi. We love Tibi – for many reasons - but most of all because of how they have embraced the blogging community. At what point in your marketing strategy do you incorporate Social Media – is it considered from the beginning, or do you find ways… More

snappette rebecca minkoff fashion week

Fashion PR: How 5 Fashion iPhone Apps Engaged Influencers During NYFW

It goes without saying that apps like Style.com, Hootsuite, Instagram and Pinterest are the go-to apps for every well-heeled fashion publicist. However, here are five up-and-coming apps that are also enhancing the fashion week experience for both PR insiders and the fashion-obsessed. Fashion Photo Sharing Apps 1. Snapette Founded by Harvard grads, Snapette enables fashion-savvy women to discover and share… More

fashion PR book

PR Couture Book: The Ultimate Fashion PR Career Guide

OMG! I wrote a book. Well, the truer story is that I wrote a book, and then I spent months in the worst formatting battle of girl vs MS Word this side of the Mississippi, but that is a tale to be told over wine, not WordPress. Welcome to the internet, book! Ready to Launch: The PR Couture Guide to… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.