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Fashion 2.0 Awards: Yuli Ziv Explains Why Fashion Brands Should Have More Fun with Social Media

Fashion 2.0 Award Winners DKNY at the 2011 Awards

The Fashion 2.0 Awards, launched in 2010 by Yuli Ziv’s fashion & beauty blogger network Style Coalition, is a peer and fan-nominated event that recognizes and honors the most innovative fashion brands in the online community. The 2012 award show boasts several firsts – including first-time host Robert Verdi, who’s blogger media parties are legendary, keynote by fashion designer and digital pioneer Norma Kamali – who most recently presented her Spring/Summer 2012 collection at Lincoln Center in 3D, and the first Fashion 2.0 Visionary Award, to be presented to Gilt Group founders Alexis Maybank and Alexandra Wilkis Wilson.

Find out which fashion designer’s social media strategy Yuli loves and why, as well as her thoughts on the biggest trends between fashion bloggers, brands and digital strategy (hint: it’s integrated).

The Fashion 2.0 Awards ceremony kicks off Fashion Week on February 8 and will be live-streamed.  Limited tickets are available for purchase. The Twitter hash tag is #fashion20. For more information about Yuli or her book Blogging Your Way to the Front Row, please visit YuliZiv.com.

 

 

About the author: Crosby


Crosby Noricks is the founder of PR Couture and a creative marketing strategist for fashion brands and publicists who get it (or who want to get it). Author of Ready to Launch: and co-teacher of the one-of-a-kind fashion PR workshop, Fashion PR Confidential, Crosby wears her ascribed fashion PR Girl mentor crown with pride.

One Comment

  • Posted February 2, 2012 at 2:37 pm | Permalink

    Hi Crosby, I loved your interview with Yuli. She is one of my sheroes. Keep shining. Blessings, Ananda

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a creative marketing strategist who works with fashion brands that get it (or want to get it!). I care about helping companies connect to their audiences in meaningful ways, as well as mentoring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio or get in touch.