Fashion 2.0 Awards: Yuli Ziv Explains Why Fashion Brands Should Have More Fun with Social Media

Fashion 2.0 Award Winners DKNY at the 2011 Awards

The Fashion 2.0 Awards, launched in 2010 by Yuli Ziv’s fashion & beauty blogger network Style Coalition, is a peer and fan-nominated event that recognizes and honors the most innovative fashion brands in the online community. The 2012 award show boasts several firsts – including first-time host Robert Verdi, who’s blogger media parties are legendary, keynote by fashion designer and digital pioneer Norma Kamali – who most recently presented her Spring/Summer 2012 collection at Lincoln Center in 3D, and the first Fashion 2.0 Visionary Award, to be presented to Gilt Group founders Alexis Maybank and Alexandra Wilkis Wilson.

Find out which fashion designer’s social media strategy Yuli loves and why, as well as her thoughts on the biggest trends between fashion bloggers, brands and digital strategy (hint: it’s integrated).

The Fashion 2.0 Awards ceremony kicks off Fashion Week on February 8 and will be live-streamed.  Limited tickets are available for purchase. The Twitter hash tag is #fashion20. For more information about Yuli or her book Blogging Your Way to the Front Row, please visit



About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.