Fashion PR Fridays: Fashion PR, Marketing Social Media Links 2.17.12

Vicki Reed talks about company Edun, who manufactures clothing in Africa, and how LVMH is helping them to achieve their goals and full potential. (via Marketing Week)

Aliza Licht, known to most as DKNY PR Girl on Twitter, came out on YouTube and has remained in the spot light ever since. Her witty insight into the life of fashion PR industry is an inspiration to many, making her a role model and a social media icon. (via New York Times)

The fashion world is known to be competitive and cut-throat but fashion publicists have one of the nastiest reputations of all, is there proof behind this or is it all just a stereotype created by media and a couple of “grown up mean girls”? (via The Grindstone)

These awesome startups are changing the fashion landscape one creative conception at a time! (via Fashionably Marketing)

Oscar de la Renta introduces their combination between Pinterest and an inspiration board, appropriately dubbed “The Board”, which invites fans to contribute to the inspiration board that will help dictate and inspire the Resort ’12 collection. (via Fashion School Daily)

Glamour Magazine is the latest to offer high-tech shopping by using a unique combination of a virtual wall display and phone apps. (via The High Low)

Hit book series, The Hunger Games, has inspired a film and now an alternate reality fashion magazine. (via Culture Map)

By far one of the best things about Fashion Week is the street style! Get your fix with this collection of photos filled with great fashion from off the runway. (via Stylelist)

Digital PR in becoming increasingly relevant and accounts for a huge part of a publicists work load and there are a couple of main trends that keep popping up. (via Mashable)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.