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PR Couture Book: The Ultimate Fashion PR Career Guide

OMG! I wrote a book.

Well, the truer story is that I wrote a book, and then I spent months in the worst formatting battle of girl vs MS Word this side of the Mississippi, but that is a tale to be told over wine, not WordPress.

Welcome to the internet, book! Ready to Launch: The PR Couture Guide to Breaking into Fashion PR is now available on Amazon.

I wrote Ready to Launch to be the ultimate fashion PR career guide, with none of the fluff and all the sparkly wisdom I wished I had when starting my career. In it, I've compiled my best advice on how to get it right from the entry-level on up. In addition, the book features the advice of more than two dozen fashion PR pros working for brands like Betsey Johnson and Elie Tihari, running their own fashion PR companies and moving from Los Angeles, New York, Miami and Texas (and sometimes back again) in pursuit of their dream jobs.

The inspiration for the book came from a desire to empower, encourage and support the next generation of fashion PR professionals by providing the inside scoop on breaking into the industry regardless of background, location or existing connections. In 130 pages, Ready to Launch explores finding internships, rocking interviews, launching your reputation online, blog strategy, developing a career vision, where to live, what to wear, and a glossary of fashion PR terms to keep you in the know. And that's just the beginning!

What people are saying

"I never found a class or book specifically about the Fashion PR niche till now. This book really is a first of its kind...invaluable if you want to break into Fashion PR" - Sara via Amazon

"From education, internships, landing that must have entry level position, going freelance or even starting your own PR agency. This book has it all!" - Laura via Amazon

"Just got done with PR Couture's new book and it's a must read for those trying to get into fashion pr. Congrats Crosby, job well done! - Pitch! Press

As with all my goodies, $1 from each sale will go to support The Dream Project,  a 501(c)3 US-based nonprofit organization that provides inclusive, sustainable education programs for children and youth in the Dominican Republic.

Imagine reading the actual interview questions from fashion PR agency CEOs you will likely be interviewing with in the near future.

Priceless, right?

How about...

A list of top fashion PR agencies plus contact information for the intern/entry-level hiring manager.

Can you handle it?

Because if you can, there's some more stuff in there you might like.

Special offer

To celebrate, I'm offering $50 off a Breaking IN session with me to anyone who purchases a book in the next 14 days. That's $150 for a 45-minute one-on-one session with me via phone or Skype, followed by a custom career action plan just for YOU. Just email me your receipt or, even better, a photo of you holding a copy (!) and we'll work it out.

Here's what one fancy lady had to say about the experience:

Crosby’s ability to be completely candid and constructive was refreshing and necessary in pushing me toward my career path. I still consider Crosby a reliable resource and mentor – a consulting session with her is invaluable. – Dara Bu, Fashion Publicist, New York City

Still more!

I need your help getting the word out about Ready to Launch. I think one of the biggest opportunities for the book is getting it in the hands of college students who don't have access to fashion PR-specific texts. If you are able to get the book successfully listed on a college course syllabus as required reading by June, 2012- I'll send you $100. Yup. $100.

If you are able to get the book listed as suggested reading on a college syllabus, I'll send you $25.

Yes please and thank you.

Other brilliant schemes? People I should talk to? Email me to discuss crosby{at}prcouture{dot}com

Yay. Launching things is fun.



About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted February 27, 2012 at 9:25 am | Permalink

    I am so excited for the launch of your new book Crosby! Congratulations and I look forward to seeing this book touch many aspiring fashion PR professionals as well as helping current ones! Kudos to having some of your sales go to The Dream Project!

  • Posted February 29, 2012 at 12:47 pm | Permalink

    Congratulations on launching the book! So exciting!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at