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[Sponsored by Lands' End] Fashion PR Fridays: Fashion, Marketing & Social Media Links 3.23.12

This post is brought to you by Lands’ End #SwimMates™ Twitter Event taking place today, Friday March 23, 2012 from 2:00 p.m. – 4:00 p.m. EST. Learn more about SwimMates™, an innovative swimsuit concept that will change the way women wear swimsuits. Also, dive into conversation during the two-hour event. Tweet and engage with @LandsEndPR, @momtrends and @nycpretty for a chance win one of more than 50 swim prizes.


  • Read the highlights from the Style X Fashion Business Panel featuring Man Repeller, PR Couture, Elle, HuffPo & Refinery29 during SXSW (via StyleIte)
  • Nazira Sacasa got her start in fashion PR with an internship at Teen People, today she is CEO of Sacasa Media (via Front Row View to)
  • Kyle Andrew, kate spade new york’s Senior Vice President of Global Brand Marketing shares the brand’s social media approach. (via The High Low)
  • World Water Day was yesterday. Here are 7 Water-Saving Innovations used in the Garment Industry (via Ecouturre)
  • There are a lot of fashion start-ups in San Francsisco. Here are a few to watch. (via SF Indie Fashion)
  • Chrissy Sheahan works in Public Relations and Events at Cartier and has tips for college students who wants to work for a global luxury brand (via College Fashion)
  • The Forbes Insights study found five different types of innovators and asks, which one are you? (via Forbes)
  • How fashion brands are paying for pins (via Fashionista)
  • On March 10th, 2012, the University of Venice, the London College of Fashion and the Centre for Fashion Studies of Stockhom University held a symposium. We sure wish we could have been there to hear dress curators from around the world. (via Worn Through)
  • This Women Leaders in PR series features Margery Kraus, who launched APCO Worldwide in 1984 and says the most important factor in having a successful business is being a daring (though strategic) businesswoman. (via PRNewser)

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.