Just a few month’s after their holiday “Pin it to win it” contest on Pinterest, Lands’ End is ready for summer fun on social media. Today marks the offical launch of the new swim LE collection, SwimMates™, with a media showcase in NYC and a two-hour Twitter event following the launch. More than 50 Lands’ End Gift Cards will be given out to those who participate in the Twitter chat from 2:00 p.m. – 4:00 p.m. EST using the hashtag #SwimMates. LE has also tapped @momtrends and @nycpretty to help facilitate the conversation about the brand’s new swimwear concept. Labeled the “4-Piece Bikini,” SwimMates™ are swim layers that let women transform swim looks seamlessly. The concept starts with a two-piece bikini foundation and then offers layering swim pieces including a cami, swim shorts or swim skirt.