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SwimMates Intro3

[Sponsored] Lands’ End Launches #SwimMates with Twitter Chat & Giveaway

Just a few month's after their holiday "Pin it to win it" contest on Pinterest, Lands' End is ready for summer fun on social media. Today marks the offical launch of the new swim LE collection, SwimMates™, with a media showcase in NYC and a two-hour Twitter event following the launch. More than 50 Lands’ End Gift Cards will be given out to those who participate in the Twitter chat from 2:00 p.m. – 4:00 p.m. EST using the hashtag #SwimMates. LE has also tapped @momtrends and @nycpretty to help facilitate the conversation about the brand's new swimwear concept. Labeled the “4-Piece Bikini,” SwimMates™ are swim layers that let women transform swim looks seamlessly. The concept starts with a two-piece bikini foundation and then offers layering swim pieces including a cami, swim shorts or swim skirt.

Dive in along with the entire LandsEnd PR team from 2-4 today: @LandsEndPR @LEprMichele @LandsEndprAdam @LEprMolly and @LEprMariella.



About the author: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at