[Sponsored by Lands' End] Fashion PR Fridays: Fashion, Marketing & Social Media Links 3.23.12

This post is brought to you by Lands’ End #SwimMates™ Twitter Event taking place today, Friday March 23, 2012 from 2:00 p.m. – 4:00 p.m. EST. Learn more about SwimMates™, an innovative swimsuit concept that will change the way women wear swimsuits. Also, dive into conversation during the two-hour event. Tweet and engage with @LandsEndPR, @momtrends and @nycpretty for a chance win one of more than 50 swim prizes.


  • Read the highlights from the Style X Fashion Business Panel featuring Man Repeller, PR Couture, Elle, HuffPo & Refinery29 during SXSW (via StyleIte)
  • Nazira Sacasa got her start in fashion PR with an internship at Teen People, today she is CEO of Sacasa Media (via Front Row View to)
  • Kyle Andrew, kate spade new york’s Senior Vice President of Global Brand Marketing shares the brand’s social media approach. (via The High Low)
  • World Water Day was yesterday. Here are 7 Water-Saving Innovations used in the Garment Industry (via Ecouturre)
  • There are a lot of fashion start-ups in San Francsisco. Here are a few to watch. (via SF Indie Fashion)
  • Chrissy Sheahan works in Public Relations and Events at Cartier and has tips for college students who wants to work for a global luxury brand (via College Fashion)
  • The Forbes Insights study found five different types of innovators and asks, which one are you? (via Forbes)
  • How fashion brands are paying for pins (via Fashionista)
  • On March 10th, 2012, the University of Venice, the London College of Fashion and the Centre for Fashion Studies of Stockhom University held a symposium. We sure wish we could have been there to hear dress curators from around the world. (via Worn Through)
  • This Women Leaders in PR series features Margery Kraus, who launched APCO Worldwide in 1984 and says the most important factor in having a successful business is being a daring (though strategic) businesswoman. (via PRNewser)

Favorite Fashion Videos


About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.