Eileen Koch & Company, a public relations, marketing, and branding agency headquartered in Los Angeles, has announced representation of one of Carrie Underwood's favorite designers, Nikki Lund. Eileen Koch & Company will handle all of the PR and marketing needs for the Nikki, currently principle designer at the White Trash Beautiful and Eccentric Symphony.
Nikki first partnered with Bon Jovi guitarist Richie Sambora to produce custom fit and tailored celebrity clothing, giving birth to the line White Trash Beautiful in Fall of 2010. Due to the high demand for the exquisite one-of-a-kind garments, the pair launched Nikki Rich, a mainstream fashion line sold at high-end department stores and boutiques. Since its debut in the spring of 2012, Nikki Rich has been on the cover of YRB, Esquire, featured in the pages of ELLE, Genlux, People, US Weekly, InTouch, Life & Style, and has been spotlighted by E!, Access Hollywood, Extra, VH1, and Good Day LA. Designs from Nikki Rich, as well as her custom line White Trash Beautiful, have been worn by Miley Cyrus, Carrie Underwood, Kelly Clarkson, Demi Lovato, Brandy, Brad Paisley, Blake Shelton and many more.