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Fashion PR News: Style House PR Announces New Client Persifor

Style House PR, a boutique PR & brand marketing firm located in the heart of New York City, has announced representation of Persifor. Designer Alexandra Thompson has taken her experience working with lifestyle brands such as J. Crew and Lilly Pulitzer in both merchandising and design to create the new contemporary line of simple silhouettes in bright and colorful prints, debuting for Spring/Summer 2012.

We're already in love with the bright summery prints as well as the fact that each season, Persifor will highlight and collaborate with a different emerging artist to interpret their work into customized designs for the collection. SHPR will be managing all US media outreach including print, digital, blogger relations, social media strategy and press events.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.