Infographics are everywhere! While we are reaching the saturation point, there is still a great amount of value (SEO, brand awareness, WOM, social share) from doing them. The trick is to understand the mechanics of displaying data in a creative way, and of choosing a topic that hasn’t been done to death. For brands specifically, the right infographic can be an effective PR tool to help clarify an unconventional business model – as is the case with Raven + Lily, a socially responsible brand dedicated to empowering impoverished women through design, who just launched the infographic below:
Source: ravenandlily.com via Crosby on Pinterest
