Fashion PR News: Style House PR Announces New Client Persifor

Style House PR, a boutique PR & brand marketing firm located in the heart of New York City, has announced representation of Persifor. Designer Alexandra Thompson has taken her experience working with lifestyle brands such as J. Crew and Lilly Pulitzer in both merchandising and design to create the new contemporary line of simple silhouettes in bright and colorful prints, debuting for Spring/Summer 2012.

We’re already in love with the bright summery prints as well as the fact that each season, Persifor will highlight and collaborate with a different emerging artist to interpret their work into customized designs for the collection. SHPR will be managing all US media outreach including print, digital, blogger relations, social media strategy and press events.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.