[Infographic] How Sustainable/Eco Fashion Brand Raven & Lily Works

Infographics are everywhere! While we are reaching the saturation point, there is still a great amount of value (SEO, brand awareness, WOM, social share) from doing them. The trick is to understand the mechanics of displaying data in a creative way, and of choosing a topic that hasn’t been done to death. For brands specifically, the right infographic can be an effective PR tool to help clarify an unconventional business model – as is the case with Raven + Lily, a socially responsible brand dedicated to empowering impoverished women through design, who just launched the infographic below:

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.