Crowdfunding has launched albums, tech innovations, documentaries and many a fashion label, and now it is being used by a virtual fashion showroom start-up to involve the fashion community with website development and funding to cover staffing needs.
The Lane Style House (TLSH) is a virtual global showroom that connects fashion stylists, editors, press and buyers with emerging and established designer brands. Featured designers will have the option to lend, rent and accept wholesale orders, right from their own showroom page. The designers will benefit from the backend sample tracking, press crawler and product performance reporting. By combining sample tracking and requests, clothing rental, wholesale purchasing and press monitoring in a interactive environment, TLSH offers an affordable alternative to traditional PR services. Revenue will come from our consumers paid monthly, quarterly and annual subscriptions and an initial set-up fee for showroom placement.
In exchange for support of their crowdfunding campaign on Rock The Post, The Lane Style house offers perks including thank you gifts, membership discounts and partners page banners. Rock the Post positions itself as the perfect crowdfunding source for funding small businesses, entrepreneurs, and other project creators.
2 Comments
Crosby,
Thank you for featuring TLSH in your News & Events. The support is appreciated!
Barbara Lane
A group of entrepreneurs from the Instituto de Empresa have decided to launch a new
business model based on an innovative web platform, never seen before in Spain. This website
introduces the “crowdfunding” concept in the world of fashion.
http://www.fanstylers.com
In FANSTYLERS , the users will find a selection of independent fashion designers, unfamiliar for
the general public. The deployment of their designs in the website will allow them to gain
awareness and know the preferences of their potential customers, who will also give them
their assessment. This process also offers very valuable information to the designers before
they actually launch their products, which is a novelty in the sector.
Once there is a compromise between customers and designer, the funding stage
or “crowdfunding”, comes into play. At this stage, the designer sets a sale price, a number of
minimum customers required, and a period of time to obtain them.
A multidirectional relation is then established, where customers are a key part of the creative
process. They help to develop the products that are launched into the market and act as
shareholders by committing to purchase the product. In exchange, they are rewarded with
discounts, limited editions, new experiences…
Within some weeks, FanStylers will be available for the general public. You can now request
the first exclusive invitations in our webpage (http://www.fanstylers.com)