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Virtual Fashion Showroom Launches Crowdfunding Campaign on Rock the Post

Crowdfunding has launched albums, tech innovations, documentaries and many a fashion label, and now it is being used by a virtual fashion showroom start-up to involve the fashion community with website development and funding to cover staffing needs.

The Lane Style House (TLSH)  is a virtual global showroom that connects fashion stylists, editors, press and buyers with emerging and established designer brands. Featured designers will have the option to lend, rent and accept wholesale orders, right from their own showroom page. The designers will benefit from the backend sample tracking, press crawler and product performance reporting. By combining sample tracking and requests, clothing rental, wholesale purchasing and press monitoring in a interactive environment, TLSH offers an affordable alternative to traditional PR services. Revenue will come from our consumers paid monthly, quarterly and annual subscriptions and an initial set-up fee for showroom placement.

In exchange for support of their crowdfunding campaign on Rock The Post, The Lane Style house offers perks including thank you gifts, membership discounts and partners page banners. Rock the Post positions itself as the perfect crowdfunding source for  funding small businesses, entrepreneurs, and other project creators.



About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted May 31, 2012 at 3:36 pm | Permalink


    Thank you for featuring TLSH in your News & Events. The support is appreciated!

    Barbara Lane

  • Posted August 30, 2012 at 8:30 am | Permalink

    A group of entrepreneurs from the Instituto de Empresa have decided to launch a new
    business model based on an innovative web platform, never seen before in Spain. This website
    introduces the “crowdfunding” concept in the world of fashion.

    In FANSTYLERS , the users will find a selection of independent fashion designers, unfamiliar for
    the general public. The deployment of their designs in the website will allow them to gain
    awareness and know the preferences of their potential customers, who will also give them
    their assessment. This process also offers very valuable information to the designers before
    they actually launch their products, which is a novelty in the sector.

    Once there is a compromise between customers and designer, the funding stage
    or “crowdfunding”, comes into play. At this stage, the designer sets a sale price, a number of
    minimum customers required, and a period of time to obtain them.

    A multidirectional relation is then established, where customers are a key part of the creative
    process. They help to develop the products that are launched into the market and act as
    shareholders by committing to purchase the product. In exchange, they are rewarded with
    discounts, limited editions, new experiences…

    Within some weeks, FanStylers will be available for the general public. You can now request
    the first exclusive invitations in our webpage (

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at