Virtual Fashion Showroom Launches Crowdfunding Campaign on Rock the Post

Crowdfunding has launched albums, tech innovations, documentaries and many a fashion label, and now it is being used by a virtual fashion showroom start-up to involve the fashion community with website development and funding to cover staffing needs.

The Lane Style House (TLSH)  is a virtual global showroom that connects fashion stylists, editors, press and buyers with emerging and established designer brands. Featured designers will have the option to lend, rent and accept wholesale orders, right from their own showroom page. The designers will benefit from the backend sample tracking, press crawler and product performance reporting. By combining sample tracking and requests, clothing rental, wholesale purchasing and press monitoring in a interactive environment, TLSH offers an affordable alternative to traditional PR services. Revenue will come from our consumers paid monthly, quarterly and annual subscriptions and an initial set-up fee for showroom placement.

In exchange for support of their crowdfunding campaign on Rock The Post, The Lane Style house offers perks including thank you gifts, membership discounts and partners page banners. Rock the Post positions itself as the perfect crowdfunding source for  funding small businesses, entrepreneurs, and other project creators.



About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.