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Fashion Dream Job: ELLE UK Announces Open Call for Intern Produced Issue

We've seen the closed-off fashion industry evolve to welcome fashion designer-blogger collaborations and even designer-customer collaborations.  Now The High Low reports that Elle Magazine UK has upped the ante, turning the business of fashion glossies, with its heirarchical demigods and Devil Meets Prada drama on its ear: letting interns produce its October issue.


Calling all editors in the making — the British edition of Elle just announced an open call for a particularly cool project.  The magazine’s October 2012 issue is going to be “Edited by the Interns,” and to get the job done, the publication is opening up 10 positions, for budding stylists, writers, photographers, and of course, editors.

While you need to submit a proper application, don’t forget to tweet about it, too (yes, there’s a social media component).  The magazine is asking prospective interns to highlight their entries on Twitter, using the hashtag #ELLEintern2012.   That said, don’t think the upcoming intern issue is a social media stunt — entrants will be judged by an Elle editorial panel, and the winners, who start work in July, will be paid contributor fees.

The initiative is an effective means for the magazine to start farming tomorrow’s top editorial talent.  But while we’re looking forward to seeing how many of the group of 10 make their way on staff, it’s also worth noting that a massive open call for highly coveted internship positions is a great way for Elle to engage a young audience, building up a new demographic’s readership.

 

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.