sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Burberry-Prorsum-Womenswear-Autumn-Winter-2012-Show

Fashion PR News: Jenna Littler Named Head of Global PR, Burberry

Just month's after hitting the 10 million fan mark on Facebook, earning the title of most popular luxury brand on Facebook, Burberry has announced it has created a new global role that combines oversight of its fashion and corporate PR activities.

The company has appointed Jenna Littler to the post. Jenna came to work for Burberry two years ago from McKinsey & Company, and has spent the last two years as head of corporate relations, developing the corporate relations function within marketing and communications as well as managing the delivery of all communication in relation to Burberry’s corporate strategies and news flow. She will continue to report to Burberry CMO Sarah Manley and oversee the strategic management of Burberry's fashion PR and VIP relations.

This promotion follows the departure of Justin Cooke, Burberry's VP of public relations, who recently became CMO at Topshop.

PS: Love that Burberry chose one of my favorite singers, Joan Armatrading, to accompany their Autumn/Winter 2012 how. Swoon.

Image Source

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

Add Comment Register



Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.