Fashion Dream Job: ELLE UK Announces Open Call for Intern Produced Issue

We’ve seen the closed-off fashion industry evolve to welcome fashion designer-blogger collaborations and even designer-customer collaborations.  Now The High Low reports that Elle Magazine UK has upped the ante, turning the business of fashion glossies, with its heirarchical demigods and Devil Meets Prada drama on its ear: letting interns produce its October issue.

Calling all editors in the making — the British edition of Elle just announced an open call for a particularly cool project.  The magazine’s October 2012 issue is going to be “Edited by the Interns,” and to get the job done, the publication is opening up 10 positions, for budding stylists, writers, photographers, and of course, editors.

While you need to submit a proper application, don’t forget to tweet about it, too (yes, there’s a social media component).  The magazine is asking prospective interns to highlight their entries on Twitter, using the hashtag #ELLEintern2012.   That said, don’t think the upcoming intern issue is a social media stunt — entrants will be judged by an Elle editorial panel, and the winners, who start work in July, will be paid contributor fees.

The initiative is an effective means for the magazine to start farming tomorrow’s top editorial talent.  But while we’re looking forward to seeing how many of the group of 10 make their way on staff, it’s also worth noting that a massive open call for highly coveted internship positions is a great way for Elle to engage a young audience, building up a new demographic’s readership.


About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.